messageLinx CEBP

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messageLinx

messageLinx powered by Microsoft Lync 2010 can dramatically increase the speed and accuracy of a given process. It addresses the need for business to remove latency and error from daily operations, and can communciate enable business processes that are currently being done manually. Jasco messageLinx is for any business seeking increased agility and responsiveness by automating manual communications and integrating line-of-business applications with Microsoft Lync 2010.

 

Responding quickly to customers and events is important for all businesses and organizations, because time wasted translates into money and opportunity lost. 
Some organizations risk losing a customer to a competitor; for others it means inefficiency and higher costs. Reducing business latency and errors through the automation of manual processes is the technology solution for this problem, but business process automation is limited by its reach.

Communications Enabled Business Processes (CEBP)

Jasco messageLinx is a Lync 2010 Communications Enabled Business Processes (CEBP) accelerator platform for Lync Server 2010 which can be integrated on premise, or a stand alone cloud delivered solution.  The term “CEBP” was coined by Gartner in 2003, and recently Bob Hafner, Managing VP, Gartner Research was quoted as describing CEBP “Integrating communications and collaboration with business processes offers
opportunities for hard and soft benefits, savings and business improvements."

In their recent CEBP whitepaper UniComm Consulting identified the following key solution scenarios that can be achieved through CEBP:

  • Optimize Resource Utilization
  • Accelerate Transaction Completion
  • Increase Notification Precision
  • Improve Contact Success
  • Automate Communication Processes
  • Speed Information Delivery
  • Enhance Collaboration Effectiveness

Business Latency

CEBP directly reduces business latency - the delays in decision making and taking action which are in every business process. Where Lync Server 2010 is an effective way to reduce business latency between people,  CEBP can reduce the delays between business systems and people, enabling key line of business applications to directly contact people and interacting with them. This may be confirming a booking, alerting them to an emergency, closing a timesheet, or allocating a new task. As systems can be easily scaled to do many things at the same time, not only does CEBP lower interaction cost and improve accuracy, it can also accelerate timeframes and remove substantial process delays.  Removing business latency reduces cost, risk and increases organisational flexibility and responsiveness.

 Microsoft Gold UC Partner

 

 

 

 

 A testimonial of extending Microsoft Lync 2010 with messageLinx : St Pauls Grammar (link)

A Case Study of messageLinx in action: Firelinx

In the case of the Community Fireguard Groups (CFG) of northeastern Melbourne, Australia, the manual process was a phone tree—a list of names that community members had to call when they received an emergency call about an approaching wildfire. The time taken to complete this manual process was risking the safety of CFG members and their families. 

(Click image for video)

Solution
To address this critical issue, CFG sought help from JASCO Consulting, a Microsoft Certified Gold Partner. JASCO had developed MessageLinx, a solution that consists of core unified communications services and technologies and is powered by Microsoft Lync 2010. Industry verticals that seek to increase agility and responsiveness can take advantage of the MessageLinx framework to automate almost any critical business process.

JASCO relied on its expertise and the Microsoft Unified Communications platform to develop FireLinx 2010, a solution based on MessageLinx for automating CFG’s phone tree process and extending its reach to users of virtually any communications or Internet-connected device. With FireLinx 2010, community members can now initiate an alert that reaches all CFG members in only a few minutes from almost any location by voice, email, web, or instant message (IM).

In the event of wildfire, FireLinx 2010 rapidly delivers mass alert messages to the local community in the official Common Alerting Protocol (CAP) format over multiple unified communications channels, with full reporting.

Alerts can be initiated by any local authorized person, from virtually any communications device, such as a telephone with a keypad. A member would contact FireLinx at any time of day or night, enter a PIN, and select the appropriate alerts to be sent to all in the local community who have opted into the FireLinx service. Because of its immediacy and relevance, local information about fire events has proven to be most valuable in times of emergency. To help ensure delivery success, any message that is initially sent unsuccessfully can be re-sent until resolution.

CFG members and emergency services can access:
• A public website with a rich user interface, developed with the Microsoft Silverlight browser plug-in and including Bing Maps and Lync 2010 controls to display CFG locations and status
• CFG alert status updates in real-time as presence information
• Specialized inbound and outbound speech and IM workflows for issuing and receiving FireLinx alerts
• A graphical user interface for Lync 2010 users to get details of the alert
• Detailed call statistics reporting
• Message acknowledgment reports

Benefits
FireLinx 2010 demonstrates the key benefits provided by a unified communications solution built on the MessageLinx platform for communities at risk. FireLinx 2010:

• Dramatically reduces decision latency and community risk.
• Completes all required messaging tasks in a matter of minutes.
• Allows authorities to view real-time reports on who has been contacted successfully, providing valuable feedback to make informed decisions.
• Releases community members to immediately act on their own defensive fire plans.
• Alerts nearby CFGs of the emergency incident.
• Issues alerts for any other type of emergency, such as flooding or severe weather events.
• Issues alerts, when needed, in more than 20 languages (based on available Microsoft language packs).